pet shop boys - video using QRCODE technology |

“using the QRCODE technology and mobile phones codifiers, they created a very complex and interactive video clip, with hundreds of links within it, dealing with the liberty and the government. QR codes are barcodes that contain digital information such as URLS that can be read by camera phones. The QR code links in the video are a catalogue of online content about issues of civil liberties, as well as links that will give you the opportunity to get involved in campaigning against the erosion of our personal freedom.”
have a look at the video “integral” here.
and also have a look at the interesting documentation over here.
btw: tom roope (tomato interactive/rumpus room) was creative director of this great piece.
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13 Oct 2007 9:33 am
insurance » pet shop boys - video using QRCODE technology
[…] TOCA ME wrote an interesting post today on pet shop boys - video using QRCODE technologyHere’s a quick excerpt“using the QRCODE technology and mobile phones codifiers, they created a very complex and interactive video clip, with hundreds of links within it, dealing with the liberty and the government. QR codes are barcodes that contain digital … […]
13 Oct 2007 12:08 pm
stefano picco blog » Blog Archiv » 4D Barcodes *Update*| design, typografie, motion-design, free fonts & mehr
[…] Eine weitere interessante Barcode-Anwendung habe ich aktuell bei TOCA ME gefunden. Dort wird über den QR-Code berichtet, der von den Pet Shop Boys verwendet wurde und in Kombination mit Mobilfunk ein umfangreicher Videoclip entstanden ist. Der Clip ist aktuell auch auf der offiziellen Homepage der Pet Shop Boys zu sehen! Lesezeichen setzen bei … These icons link to social bookmarking sites where readers can share and discover new web pages. […]
25 Oct 2007 11:50 am
Andrew Kelsall
Are they the same sort of 3D Barcodes used on printable mail stamps?? Very weird stuff…
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